Smart Campaign 101: Why Automation is Crucial + 6 Powerful Automation Rules to Revolutionize Your Campaigns by XMP

Label：Smart Campaign 101 ,Automation

In the world of media buying, efficiency and optimization are the bedrock of success.

Enter Smart Assistant by XMP - the ultimate solution reshaping the landscape of campaign management through automation. With its advanced features, media buyers can now achieve remarkable results without the hassle of manually monitoring and adjusting campaigns.

Understanding the Power of Automation

Smart Assistant encompasses a range of features designed to streamline your workflow and amplify campaign performance: Revenue, ROAS, LTV etc.

Smart Assistant introduces an array of Automated Rules tailored to your needs. These rules include:

Stop-loss: Automatically reduce bids or pause campaigns if campaign performance (ROAS, N-Day retention, etc.) falls below predefined benchmarks.

Scaling Up: Automatically increase bids or allocate additional budget for campaign performance (ROAS, next-day retention, etc.) to meet predefined benchmarks.

Schedule Rules: Plan and deploy your ads in advance, ensuring they run at optimal times of the day.

Early Warning: There is no need to monitor the dashboard constantly. Receive notifications when your advertising account balance or spend reaches predefined thresholds.

Campaigns' Cost Updates: A Vital Component in Automation

The significance of cost updates within advertising automation cannot be understated. This essential feature allows for:

Comprehensive tracking of campaign costs across various platforms without the need for multiple third-party solutions.
Accurate calculation of returns on investment (ROI) and return on ad spend (ROAS), providing crucial insights into campaign performance.
Automation of campaigns based on real-time data received, leading to informed and immediate optimizations.

XMP’s integration with prominent MMPs like AppsFlyer and Adjust empowers media buyers with direct visibility into Return on Ad Spend (ROAS). This integration allows the Smart Assistant to automatically optimize based on ROAS data, enabling quicker and more precise decision-making.

"The use of XMP has greatly improved Supercent's workflow efficiency. XMP allows for real-time updates to ROAS data, enabling the team to optimize campaigns immediately. With faster performance tracking and a reduction in repetitive tasks, Supercent was able to increase its ROI by 33%." -- Seyoung Yoon, Head of Growth at Supercent

6 Automated Rules for Instant Impact

Now, let's explore some powerful automated rules to enhance your campaign management. We've outlined our clients' favorite rule combinations, complete with interface screenshots for your convenience.

1. Increase Bid by XX% if ROAS > XX%.

Leverage XMP's unique integration with MMPs and monetization platforms, allowing seamless integration of data with media buying within XMP.

We recommend increasing the bid by 10-20% when ROAS surpasses the set KPI, ensuring a dynamic response to successful campaigns.

2. Automatically Pause Ad if Cost > $XX

Prevent unnecessary expenses by automatically pausing ads when the Ad Spend reaches a predefined threshold. This rule acts as a safeguard against overspending, keeping your budget in check.

3. Decrease Bid If Cost > $XX and ROAS < XX%

Mitigate risks of low returns by automatically reducing your bids when costs exceed your specified limit while ROAS falls short of expectations. This safeguard ensures that you're not overpaying for underperforming ads, maintaining efficiency in your spending.

For example, set a rule to decrease bids by 5-10% if the cost surpasses $500 and ROAS is below the set KPI, keeping your campaigns profitable and within budget.

4. Increase Bid by XX% on Weekends

Optimize your bids by automatically increasing them by a specified percentage on weekends. XMP Smart Assistant empowers your campaigns with the ability to make proportional adjustments and adapt strategies to media buying needs.

For instance, if users have more leisure time on weekends, consider a 20% increase in bids for gaming ads compared to weekdays.

5. Receive Automatic Alerts for AppStore/GooglePlay Link Issues

Stay ahead of potential disruptions by setting up an automatic alert for any anomalies in your product's AppStore link. This rule ensures timely notifications for immediate action when link issues arise.

6. Balance Insufficiency Notification

Avoid interruptions in your campaigns due to insufficient funds. Set up a rule to receive notifications when your account balance is low, ensuring you can replenish funds promptly and maintain campaign continuity.

XMP Smart Assistant:Unleash instantlmpact with6 Automated Rules

Difference with Facebook Ads Manager

XMP makes you a better media buyer by saving you time by completing actions in Facebook Ad Manager for you.

Comparing Automation Capabilities:Facebook Ads Manager vs.XMP Smart Assistant

About XMP

XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!

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Last modified: 2024-07-30Powered by