Supercent's 33% ROI Surge: How XMP Streamlined Success in the Hyper-Casual Gaming

Hyper-casual gaming firm, Supercent, has increased its return on investment (ROI) by 33% in comparison to previous campaigns by doubling its campaign management efficiency with the help of cross-channel media buying platform, XMP.

Seyoung: Supercent is a hyper-casual publisher based in Korea, founded in 2021. Within just two years of its establishment, Supercent has achieved around 70 million downloads across the globe and is growing rapidly. I am in charge of the growth team at Supercent, responsible for user acquisition and monetization.

Seyoung: Hyper-casual is a genre where creatives are crucial. When we launch a game, we create and test over 200 creatives to discover the ones that perform best. However, setting up campaigns for testing on platforms like Facebook involves repetitive tasks that consume a lot of time. Another challenge our team normally faces is that we rely on D0 ROAS as a key metric to evaluate and optimize channel performance. We closely monitor our spending and ROAS, but it was difficult to quickly assess the performance of the previous day because MMP data updates after 5 PM Korean time.

Seyoung: Using XMP, we were able to significantly reduce the resources required for creative testing. The ability to create multiple campaigns with just a few clicks on a single screen and upload creatives in bulk is a great advantage. After implementing XMP, we were able to test more creatives more frequently. Furthermore, we were able to measure channel performance more quickly using XMP. With real-time updates of cost data, such as ROAS for each channel, we can review the previous day's performance and optimize campaigns promptly upon arriving at the office in the morning.

Seyoung: Yes, XMP has been a great help in making our workflow more efficient. We have reduced the time it takes to create campaigns by more than 50% and we have been able to conduct twice as many creative tests. By reducing repetitive tasks, our staff now has more time to focus on other tasks such as campaign optimization. Also, by checking the performance in real-time and optimizing it, it was possible to increase the overall ROI by more than 33%

Seyoung: Yes, I recommend it. XMP is a platform developed by the marketing technology company Mobvista, created by people who have a technical understanding of marketing. XMP is beneficial for optimizing and maximizing our marketing efforts, especially effective for teams that frequently measure channel performance in short intervals. Additionally, XMP is receptive to new feature requests and feedback, actively reflecting them in product updates.

XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!