How Shot Short Leveraged XMP to Boost ROI by 20%

Shot Short, a rapidly growing mini-series app, has gained significant traction in global markets. Focused on providing engaging, bite-sized episodes, Shot Short offers a fresh online leisure and entertainment experience for audiences. According to Insightrackr's November ranking, Shot Short is listed among the top 15 mini-series apps.

To further optimize user acquisition and control advertising costs, Shot Short partnered with XMP, a one-stop cross-channel intelligent media buying platform. Through this collaboration, Shot Short achieved a remarkable 20% improvement in ROI.

Revolutionizing User Acquisition: Optimizing Ad Creative Testing and Scaling

Shot Short aimed to expand its global reach and boost app installs and subscriptions through targeted paid campaigns on leading social platforms such as Facebook, TikTok, Google, and YouTube.

To optimize ad performance, Shot Short focused on localizing ad creatives. By featuring compelling snippets from popular series, the team captured users' attention and curiosity, encouraging them to watch. This approach led to higher install rates and paid subscriptions.

Shot Short also adopted a testing strategy similar to those used in the gaming industry, where small budgets are initially allocated to test multiple ad creatives. Once an ad achieves stable ROI, budgets are increased for scaling.

To streamline this process, Shot Short leveraged XMP's Automatic Creative Testing feature, which allowed the team to set up automated templates and test the effectiveness of new creatives in bulk, significantly improving testing efficiency.

XMP’s Report feature offers real-time performance insights, including impressions, clicks, spending, conversions, and ROAS. This visibility helped the team identify top-performing creatives and scale them for broader reach.

"XMP integrates attribution data from both SRNs and MMPs, making it easier for us to verify attribution data in a single report. The system also tags each creative with a unique label, helping us quickly identify top-performing creatives from a large pool of assets. Real-time adjustments to creative strategies have enabled Shot Short to stay ahead in the competitive global mini-series market."

— Shot Short Campaign Team

Automating Campaign Management: Maximizing Efficiency and ROI with Smart Assistant

Manual operations can lead to mistakes (like incorrect bid adjustments), which may cause ad spend to skyrocket. Additionally, running ads in global markets presents challenges due to time zone differences. Monitoring campaigns at night can become difficult, often leading to wasted ad spend, higher customer acquisition costs, and limited ROI improvements.

To address these issues, Shot Short leveraged XMP's Smart Assistant, a powerful tool that automates critical campaign management tasks. With Smart Assistant, optimization managers can translate their campaign insights into automated, data-driven rules. These rules enable real-time adjustments to bids, budgets, and campaign settings, greatly improving operational efficiency.

For example, if an optimization manager pulls data from the past week and finds that the average click cost is $0.50 while ROAS3 (ROAS on Day 3) is 65%, they can set up AI rules as follows:

• If the click cost is under $0.50 and ROAS3 exceeds 65%, the Smart Assistant will automatically increase the budget by 20% to scale the campaign.
• If ROAS3 drops below 65%, the Smart Assistant will automatically reduce bids or pause the ad to minimize unnecessary spend.

"The acquisition cost for mini-series apps in overseas markets is currently lower than that in China. However, with intensifying competition, revenue growth now depends more on ad spend. Additionally, the industry struggles with relatively low 30-day retention rates, making user acquisition cost control and ROI optimization crucial for advertisers. By leveraging the XMP Smart Assistant, ad budgets can be allocated to top-performing campaigns more effectively, enabling mini-series teams in overseas markets to reduce ad management time by 70% and boost overall ROI by 20%."

— Shot Short Campaign Team

About XMP

XMP is a cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!