Introducing XMP's Smart Assistant: Revolutionizing Multichannel Advertising with Automated Optimization

Managing multichannel advertising campaigns can be overwhelming, with frequent adjustments needed to ensure optimal performance. XMP's Smart Assistant is revolutionizing the media buying process by providing automated optimization capabilities that eliminate the need for manual monitoring and adjustment.

With XMP's new Smart Assistant feature, media buying teams can now achieve great campaign results without the need for manual monitoring or adjustments. The tool's automation capabilities allow for more efficient and effective optimization.

XMP's Smart Assistant not only supports campaign monitoring but also automatically adjusts bidding based on multiple data dimensions. This includes ROAS data from mobile measurement partners (MMP) and week-on-week data adjustments, enabling more flexible and intelligent optimization. By setting up specific rules based on media buyer experience, XMP can automate the execution of various actions, such as turning ads on or off, bid adjustments, and budget modification when ad performance reaches a predefined level (such as ad spend, ROAS, conversion rate, etc.). The system will then notify them of any changes made through email notifications.

For instance, a media buyer might want to raise the bidding for IAA games by 20% over the weekdays bidding rate during the weekend, a time when users have more free time. With XMP's Smart Assistant bidding rules, media buyers can pre-set a "20% weekend price increase compared to weekdays" strategy, defining the relevant date range. XMP will subsequently dynamically adjust the price in alignment with the weekday's bidding, ensuring a balance between cost control and ad volume.

XMP Smart Assistant allows for even finer-tuned monitoring with the ability to drill down to Ad and Site ID (Sub-channel) dimensions, providing greater visibility into campaign performance and identifying areas for further optimization. By using precision monitoring to focus on high-performing ads and subchannels, the media buying team can allocate resources more efficiently, reducing waste and increasing ROI.

In addition to major media such as Google, Meta, and TikTok, XMP's Smart Assistant includes sub-channels in SDK ad networks like Mintegral for automatic monitoring and bid adjustments. This comprehensive coverage means that media buying teams can rely on XMP to handle their advertising campaigns across multiple channels with ease.

Sub-channels refer to apps that are connected to the SDK ad networks through SDK and provide ad inventory for monetization. However, with a large number of sub-channels to manage, media buying teams can find it challenging to perform manual monitoring and bidding adjustments.

By automating the management of sub-channels, the XMP Smart Assistant enables developers to cover a broader range of sub-channels and leverage increased traffic growth. This can help optimize ad campaigns, ultimately increasing ROI and enhancing overall advertising performance.

TipTop is a mobile app and game developer with a small media buying team of only four individuals. However, with the help of XMP's Smart Assistant, they were able to expand their reach to over 200 markets.

Moreover, media buying teams can continue to accumulate advertising experience by building a systematic monitoring strategy library that enhances monitoring and advertising adjustment efficiency significantly, allowing them to concentrate more on exploring high-quality strategies and creatives.

XMP's Smart Assistant is an efficient and effective way to optimize campaigns across multiple channels, maximizing ROI and achieving better campaign results. With its automation capabilities, media buying teams no longer need to spend countless hours manually monitoring and adjusting campaigns. Try out XMP's Smart Assistant today and experience the benefits of automated optimization for yourself.

XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!