On April 10th, XMP by Mobvista was named the winner of a Bronze Stevie® Award in the Innovation in Paid Media Planning & Management category in the 11th annual Asia-Pacific Stevie Awards.
This recognizes the contribution of XMP, which has revolutionized the industry with its intelligent technology. XMP's Smart Assistance, with its automated and intuitive functions, allows for 24/7 monitoring and optimization of campaigns, significantly reducing the time and resources spent on ad creation and campaign management.
"We are honored that XMP has been recognized with this prestigious award," said Greg Castro, Vice President of Global Partnerships at Mobvista. "Our goal with XMP is to simplify the complexities of paid media planning and provide our clients with innovative solutions to enhance their advertising strategies."
XMP has provided app marketers with an integrated dashboard for campaign and creative management, automatic adjustments for budgets and bids, and detailed analytics across platforms such as Google, Meta, and TikTok for Business. This comprehensive approach enables marketers to manage all campaigns, creatives, and data in one unified place, leading to impressive results.
How XMP Helps Apps in Paid Media Planning
XGame Studio, a leading Vietnamese gaming company with a portfolio of over 100 titles, has encountered numerous challenges in its growth journey, from human resource management to high-level technical implementation and profit optimization.
Our work with XGame Studio has significantly improved the efficiency of campaign creation and optimization across all channels and SDK ad networks. We've successfully boosted their ROAS by 30% and lowered their CPI by 15%, resulting in faster and more effective advertising efforts.
Read the full article: Exclusive CEO Insights: How XMP Helped XGame Studio Boost ROI by 30%
About Asia-Pacific Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service, the new Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.Sponsors and partners of the 2024 Asia-Pacific Stevie Awards include Adobo Magazine and PR Newswire Asia.
About XMP
XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!
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