During a crucial period of expansion, XGame Studio partnered with XMP, a cross-channel media buying platform designed to simplify campaign management. The collaboration aimed to boost team efficiency and user acquisition results for the gaming company, and resulted in remarkable improvements:
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Faster and more efficient campaign creation and optimization across all channel and SDK ad networks.
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Increased Return on Ad Spend (ROAS) by 30% and lowered Cost per Install (CPI) by 15%.
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Enhanced the ability to evaluate and improve campaign performance while optimizing revenue.
Join us for an insightful interview with Phung Van Quyet, who shares the background, challenges, collaboration process, and valuable insights gained throughout their successful partnership with XMP.
From Passion to Global Success: The Journey of XGame Studio
Can you give us a brief introduction to your role at XGame Studio and the company itself?
Quyet：I'm Quyet, CEO, and founder of XGame Studio. In the summer of 2018, XGame Studio was founded by people who shared a burning passion for games. To date, our team has produced more than 100 game titles and grown to over 100 members. Our growth path faced challenges like human resource management, high-level technical implementation, and profit optimization.
Our slogan "Go Global - Reach out to the world" represents our target and desire to bring Vietnam's games, culture, and pride to the world. We've built a skillful, experienced, and resilient core team that shapes our company culture and mentors new members.
Why did XGame Studio decide to partner with XMP?
Quyet：We learned about XMP through Mintegral, one of our most important partners. We found that XMP's features could help optimize user acquisition, creative side, and campaign management.
With XMP we can directly access Mintegral's platform data, including our competitors' subchannel placements. This insight allows us to swiftly adjust and optimize for rapid scaling.
Can you share insights into XGame Studio's progress in team efficiency and user acquisition effectiveness after partnering with XMP?
Quyet：XMP has helped us save time by creating and optimizing campaigns across all ad channels. We can now access data from all networks to compare prices and ROAS, allowing us to evaluate campaign performance and make improvements.
Additionally, XMP's feature for changing bids per source optimizes ROAS for each country.
From a managerial perspective, I can directly monitor each team member's work and performance on XMP. Moreover, the platform sends automated reports to my email, making it highly convenient for tracking our progress.
Since partnering with XMP, our ROAS has increased by 30%, and our CPI has decreased by 15%.
What creative strategies or testing methods have been utilized with XMP?
Quyet：XMP's unique creative data panel enables both media buying and design teams to monitor multiple metrics such as ROAS, LTV, and retention for each creative.
With the help of XMP's creative label classification and analysis, we can refine creatives iteratively based on feedback and optimize the connection between user acquisition and monetization data.
What are XGame Studio's future plans? Are there any new games or projects in the pipeline?
Quyet：We'll continue upgrading our product quality and focus on hybrid and IAP games, given users' increasing demand for high-quality games.
As a company mandate, we are always striving to bring Vietnam's culture to a global audience. We hope our games can showcase Vietnam's culture and people worldwide.
About XGame Studio
XGame has established a certain position, distinguished as one of the Vietnamese Game Industry’s lead elements. Along to this development, XGame always find new directions, innovative solutions, make differences to reach their goal “Go Global” with a mission “Pioneer in creativity and innovation to bring memorable experiences to users”.
About XMP
XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!
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