XMP by Mobvista is delighted to announce its selection as a winner in the 2024 Sales and Marketing Technology Awards (aka Sammys) by the Business Intelligence Group. This recognition signifies XMP's exceptional achievement in the Insights and Analysis category, reflecting its unwavering commitment to addressing the growing complexity of managing user acquisition across multiple channels.
Greg Castro, Vice President of Global Partnerships at Mobvista, expressed his gratitude: "We are deeply humbled to receive this recognition for XMP alongside such distinguished companies. XMP is dedicated to providing deep insights and leveraging data through automation tools, making it a comprehensive solution for high-performing advertising."
"We are honored to recognize XMP for their achievement in Insights and Analysis," states Maria Jimenez, Chief Nominations Officer at Business Intelligence Group. "Their innovative solution is empowering businesses to gain deeper customer insights and optimize sales and marketing strategies."
About XMP's Award-Winning Product
XMP by Mobvista is an award-winning advertising platform that revolutionizes how businesses approach their media buying strategies. Designed for app marketers to excel in the Insights and Analysis category, XMP offers a comprehensive suite of features:
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Insights: XMP integrates with global top media, SDK Ad Networks, and mobile measurement partners, allowing advertisers to manage their advertising campaigns, creatives, and data all in one platform. It provides valuable insights into market trends, ad channel distribution, preferences, traffic coverage, and user acquisition costs. Additionally, XMP benchmarks performance against competitors by analyzing their channel usage, target markets, ad placements, and media buying costs.
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Intelligence: XMP leverages existing data to automatically generate high-performing ad creatives and optimize campaigns. It also automates campaign planning tasks, including budget allocation, channel selection, and targeting strategies, to maximize performance efficiently.
XMP's innovative approach simplifies the complexities of cross-channel media buying, enabling businesses to achieve superior marketing performance and customer engagement.
How XMP Elevates Insights and Analysis for Apps
XMP has significantly enhanced organizational efficiency for many clients. For instance, we collaborated with Alictus, a leading game publisher in Turkey, to implement automated measures that continuously fine-tuned their campaigns. This automation resulted in an 80% reduction in manual workload and substantial improvements in campaign effectiveness.
Utilizing XMP’s advanced sub-channel optimization features, Alictus excelled in its user acquisition strategy by dynamically adjusting bids based on comparative data provided by XMP.
Want to learn more about our award-winning offering? Reach out to us today to learn more about XMP, or test out a free trial by clicking the link at the top of the page.
About XMP
XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!
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