How Alictus Slashed Manual Workload by 80% with Innovative Automation Strategies

In the highly competitive hyper-casual gaming space, Alictus pushes the boundaries of innovation. The Turkey-based studio, acquired by Sciplay and part of their robust portfolio, has made waves with viral titles such as 'Fade Master,' 'Rob Master,' and 'Deep Clean.' However, amid a shifting market landscape, the challenge of increasing user acquisition efficiency looms larger than ever. Their answer to this growing demand was to seek out more sophisticated ad channel management solutions.

Real-Time UA Optimization

As leaders in the gaming industry, Alictus faced a key challenge: How to optimize its UA strategy without being bogged down by the granular oversight required for multiple campaigns? The answer lay in adopting automation - but not just any kind; it had to be precise, adaptive, and capable of operating in the fast-paced environment of hyper-casual gaming.

XMP answered with a suite of real-time optimization tools:

Stop-Loss Initiatives: In moments where games like 'Rob Master' faltered on key performance metrics, XMP can automatically dial down bids, preventing wasteful spending and enabling a pivot to more lucrative channels.

Proactive Scaling: Conversely, when 'Deep Clean' saw a surge in ROAS, XMP seamlessly increased the bid, leveraging its unique integration with MMPs and monetization platforms.

These automated measures ensured that Alictus' campaigns were perpetually fine-tuned, leading to impressive reductions in manual labor and significant uplifts in campaign efficacy.

Success on the Sub-Channels: Opportunities on SDK Ad Networks

Alictus' UA strategy thrived under XMP's advanced sub-channel optimization functionalities. Alictus could funnel their resources into the most fruitful areas by scrutinizing sub-channel data including attributes like Utility or Game.

With comprehensive market performance metrics and comparative data from XMP, Alictus could stay ahead of the curve by adjusting bids based on live market trends or tailoring strategies to mirror successful competitors.

XMP's advanced sub-channel optimization

"The precision targeting and optimization that XMP brought to our SDK ad network campaigns, with Mintegral as a representative example, have been pivotal," states the Growth Team Lead of Alictus. "With XMP, we've drastically decreased our reliance on broad-stroke strategies and deepened our understanding of the user journey. This platform has allowed us to adjust our approach in real-time, which is crucial in an industry that constantly adapts. The uplift in our campaigns' performance metrics directly correlates with a smarter allocation of our budget - ROAS is up, and wastage is down."

 - Talha Alver, Alictus Growth Team Lead

The Creative Edge: Bulk Campaigns, Maximized Impact

The Creative Edge of Alictus lies in the strategic deployment of bulk campaigns, allowing for the introduction of a multitude of new creatives and maximizing their impact through swift testing and iteration.

"XMP’s ability to assimilate with our creative process has been transformative," said Yiğitcan Tunçer, Alictus's Director of Art. "Integrating with multiple formats and platforms allowed us to push boundaries and test new creative strategies efficiently. It's thrilling to see our creatives come to life through data-backed decisions, reaching audiences at scale and with impact."

Through their partnership with XMP, Alictus has slashed manual workload by a staggering 80%. 

With XMP, Alictus isn't just playing the game—they're changing how it's played.