作为汇量科技Mobvista 旗下跨渠道智能投放工具，XMP 始终以简化投放流程、提升投放效率为核心，持续迭代产品能力适配出海广告主的多元需求。此前，XMP 已完成对 Smart + 升级版广告的支持，为广告主带来更智能、便捷的投放体验。近期，XMP 紧跟 TikTok Smart + 升级版广告能力升级，同步在平台内完成功能适配与更新，新增三大投放提效能力，助力广告主实现投放效率与效果双重提升。
商品目录功能升级，覆盖多场景投放需求
在 TikTok Smart + 升级版广告的网站转化量目标链路下，XMP 对商品目录功能进行了升级，聚焦电商、短剧两大热门出海赛道，进一步拓宽投放场景、简化操作流程，解决广告主多品类投放繁琐、商品库调用不便的难题。
升级后，商品目录功能支持电商和短剧两类商品库广告投放，优化师可直接在 XMP 后台批量创建广告环节中，完成Web投放链路下两类商品库的快速调用，高效创建和管理广告，满足电商和短剧广告主的商品展示与转化需求，进一步提升投放效率。
新增“基于目标增加预算”能力，预算利用最大化
为帮助广告主更精准地把控预算、高效达成投放目标，解决手动调整预算耗时、精准度不足的问题，XMP新增“基于投放目标增加预算”能力，进一步提升预算管理能力，实现预算分配的智能化。
优化师在创建TikTok Smart + 升级版广告时，可在预算与出价卡片中开启【自动增加预算】，设定明确的投放目标（如转化量、点击量、浏览量、价值等），系统将结合当前投放数据、流量波动情况，智能分析达成目标所需的预算增量，自动提升对应预算，无需广告主手动反复测算、调整，有效避免因预算不足导致的流量中断，也能防止盲目增加预算造成的资金浪费，实现预算利用效率的最优化。
投放链路素材数量上限提升，创意投放更自由
为满足广告主对 TikTok Smart + 升级版广告多样化的创意投放需求，TikTok 官方已将该广告链路下单广告组素材数量上限从 30 个提升至 50 个。本次 XMP 同步完成功能对齐，支持在广告组中使用更多素材参与投放。
值得一提的是，广告组可搭载更多素材，也为广告主带来了更充足的 A/B 测试空间。依托 XMP 素材标签化管理与多维报表能力，优化师在创建广告时可批量选用更多不同风格、形式、侧重点的图片、视频及文案素材，丰富同一广告组内的创意组合，并对不同变体素材（如吸睛开头、差异化 CTA 等）进行统一标记与分组管理，再通过标签数据报表直观对比点击率、转化率、完播率等关键表现，快速筛选出效果最优的创意组合，高效迭代素材策略，进一步释放创意价值，提升广告投放竞争力。
本次XMP围绕 Smart + 升级版广告的功能更新，从场景覆盖、预算管理、操作体验、创意投放等多个维度出发，解决广告主投放过程中的效率痛点，进一步提升投放效能与实操体验。未来，XMP 将持续聚焦广告主的核心投放需求，不断优化产品体验、推出更多贴合业务场景的提效能力，助力广告主在复杂的海外市场中简化投放流程、提升投放效能，实现长效增长。
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