近日，TikTok 广告自动化平台 Smart + 完成重磅升级，汇量科技旗下跨渠道智能投放工具 XMP 紧跟平台迭代节奏同步完成功能更新，现已支持 Smart + 升级版广告的跨账号创建、编辑、数据分析等全流程操作，助力广告主进一步提升投放自动化与批量化运营效率。
关于TikTok Smart + 升级版
作为 TikTok 核心 AI 广告工具，本次 Smart + 的重磅升级，聚焦创意管理效率提升与投放透明度优化两大核心方向。
平台新增「自动选择」功能，可智能扫描广告主自有素材及创作者合作内容，精准推荐最优创意组合；升级投放预览能力，支持广告主投放前提前查看所有创意搭配效果，前置把控投放方向；
同时上线广告复制、草稿模式、批量编辑等实用功能，将手动广告系列能力融入自动化工作流程，在自动化投放的基础上兼顾人工操作灵活性，帮助广告主降低素材测试成本、简化投放流程，实现投放效率与可控性的双重优化。
全流程批量自动化，TikTok 投放效率再升级
围绕此次 TikTok Smart+ 的升级，XMP 深度对接平台官方 API 完成功能同步更新，将 Smart + 升级版的原生自动化投放能力，与 XMP 自身跨账号批量创编、复制、自动创建、跨平台数据整合等全能力深度融合，让 TikTok 自动化投放能力从单账号延伸至多账号投放与优化场景，操作更便捷、管理更省心。
优化师操作时，仅需在 XMP 端创建广告的推广系列设置环节，选择 “升级版 Smart+ 推广系列”，即可快速进入 Smart + 升级版广告的跨账号批量创建流程，无需多账号重复配置，大幅简化广告运营流程、降低人工投入成本，契合出海团队在 TikTok 平台的规模化、自动化投放运营需求。
在数据分析层面，升级版 Smart + 广告数据分析覆盖推广系列、广告组、广告、创意四大核心层级，XMP 在此基础上实现数据维度的深度延伸与全域整合。不仅可下钻查看素材关联的标签、设计师等细分维度，还能无缝整合第三方归因和变现平台数据，确保优化师在所有数据层级都能持续查看完整数据、深度挖掘投放洞察，实现投放全链路的数据化把控。同时支持批量开关、修改预算、复制广告、替换素材等操作，最大化释放工具的自动化价值，助力企业在 TikTok 投放中实现全流程提效，精准优化广告投放策略。
值得一的是，此前 TikTok 广告平台宣布逐步下线自定义身份广告形式、全面切换至 Spark Ads，XMP 亦已提前完成适配，保障客户投放无缝切换。这一快速响应的能力，同样体现在本次 Smart + 升级版的同步更新中。
未来，XMP 将持续紧跟 TikTok 等主流媒体的 API 更新节奏，不断扩容媒体生态覆盖维度，同时深化 AI 技术在广告投放全链路的应用，持续完善跨账号投放、全域数据整合等核心能力，为出海企业提供全域、高效、智能的投放工具支撑，助力企业在全球市场竞争中持续实现降本提效，推动业务稳步增长。
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