In the previous blog, we reviewed several new marketing approaches of meta, including AI-generated videos. In fact, apart from the AI-generated video function, Meta has also launched many AI personalized creation tools, reshaping the way advertisers create and deliver ads — with a suite of new AI-powered tools designed to make creative production smarter, campaigns more personalized, and shopping experiences more immersive.
As your trusted partner in the marketing landscape, XMP keeps a close eye on emerging trends in digital advertising. In this update, we break down Meta's Expanding Generative AI features—helping advertisers stay ahead of innovation, leverage new AI capabilities, and unlock smarter campaign opportunities.
Make Every Word Work Harder: Smarter Text Generation for Global Impact
What is it
Meta has introduced exciting updates to its Advantage+ creative text generation feature, aiming to help advertisers create ad copy that truly reflects brand tone, resonates with target audiences, and maximizes performance across every impression.
Through AI-driven personalization, advertisers can now explore new, more efficient ways to generate high-impact text variants that align seamlessly with brand identity while optimizing engagement.
How it works
This feature simplifies campaign execution across languages and markets. Meta's advanced models automate translation and personalize text delivery, helping advertisers craft localized messages without manual rewriting. Whether you're launching a new campaign or optimizing existing assets, the system ensures your words work harder, driving consistency, authenticity, and engagement globally.
The enhanced text generation feature integrates several key upgrades.
Branding Tools
Meta's system can now infer your brand tone from past ads and brand pages, and automatically apply it to newly generated ad texts while still allowing full manual editing for finer control.
Persona-Based Text Variants
Generate diverse and high-performing ad text based on AI-inferred audience personas derived from your account and ad metadata. This enables copy variations that mirror how your brand communicates with different customer groups.
Also, editable personas will come soon. It will allow advertisers to define and input their own personas, further refining output and exploring new creative angles.
Advantage+ Creative Translations
Simplify multilingual campaign execution with automated AI translations. Meta's AI predicts user language preferences, translates ad headlines and primary texts accordingly, and delivers the right version for every impression, all with a single toggle. This reduces manual workload and prevents inefficient ad spend.
Personalized Delivery at Scale
Meta's machine learning models continuously optimize delivery by predicting the most effective text variant for each impression, ensuring creative relevance and performance at scale.
All of these updates are now 100% available to eligible advertisers, empowering brands to unlock meaningful personalization and global consistency in their campaigns.
Showcase Your Brand in All Its Glory: Smarter Branding Tools for Cohesive Creativity
What is it
The new Branding Tools in Ads Manager allow advertisers to define key brand elements that can be automatically applied to AI-generated variations and Advantage+ creative enhancements. This helps ensure that every ad reflects the brand's unique identity and maintains a consistent visual style.
How it works
Define Your Brand Identity in Ads Manager
Advertisers can specify their logo, font, brand tone, color palette, and visual style, creating a cohesive creative foundation.
Apply Brand Preferences Automatically
Once set, these brand preferences are automatically integrated into AI-generated ads, helping advertisers save time while preserving brand consistency.
By embedding these elements directly into creative generation, advertisers can achieve both efficiency and authenticity, ensuring every ad not only performs well but also stays true to the brand’s tone and look. Currently, these branding tools are 100% available to all eligible advertisers, marking a key step toward fully personalized and brand-aware creative automation.
Transform Images into Captivating Videos with New Video Generation Capabilities
What is it
Video Generation 2.0 introduces a new AI-powered capability that allows advertisers to transform multiple still images into dynamic, multi-scene videos. With the addition of text overlays and music, advertisers can easily create video ads that are more engaging and visually appealing.
How it works
AI-driven Multi-scene Creation
Generative AI models automatically combine several images into a seamless multi-scene video, adding motion, transitions, and energy to static visuals.
Built-in Creative Enhancements
Advertisers can enrich their videos by including text overlays and background music, ensuring the final creative captures attention and tells a clear story.
By simplifying video production, this feature helps advertisers diversify their creative assets and boost engagement, making high-quality video ads more accessible than ever before. Now, this feature is in testing, interested advertisers can reach out to Meta Business Manager to request access or participate in adoption.
Give Shoppers the Confidence to Buy with Virtual Try-On
What is it
Virtual Try-On is Meta's latest exploration in personalized shopping experiences. By leveraging generative AI, advertisers can now place clothing on diverse virtual models representing various body shapes, sizes, and appearances, allowing consumers to visualize how items might look on someone similar to themselves.
AI-powered Virtual Modeling
Generative AI maps apparel onto a range of realistic virtual models, creating a relatable and lifelike shopping experience for users.
Enhanced Shopper Confidence
Seeing products on diverse models helps shoppers better imagine fit and appearance, reducing hesitation and uncertainty before purchase.
New Engagement Format for Advertisers
This interactive try-on experience not only empowers consumers, but also offers brands an innovative ad format to showcase their products more effectively.
Currently, this feature is in limited beta testing mong select SMBG-eligible advertiser, and will be expanded to more advertisers across North America soon.
Final Thought
As Meta's generative AI ecosystem continues to evolve, one clear trend emerges — creative personalization is becoming smarter, faster, and more brand-aware. From text generation that mirrors your unique voice, to visual tools that automatically adapt brand elements, to AI-powered video creation and immersive shopping experiences, these innovations are reshaping how advertisers tell their stories.
For advertisers, the real opportunity lies not only in adopting new tools, but in rethinking how creativity, automation, and personalization can work together to build deeper connections with audiences. The future of advertising isn't just about efficiency, it's about resonance, relevance, and authenticity at scale.
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