How Forever9 Games Achieved a 28% ROI Increase with XMP?

Challenge

Fragmented Data Sources Made Analysis Difficult

Forever9 Games spent hours daily manually compiling reports in Excel from advertising platforms to obtain a basic performance overview, as data was fragmented across platforms such as Facebook, Google, and TikTok, each using its own set of metrics and dimensions. It also made it hard to see how creatives and audiences impacted revenue, slowing down decisions.

Creative Management Was Time-Consuming and Inefficient

Managing creatives across platforms proved to be a significant bottleneck. The team had to upload assets separately to Facebook, Google, TikTok, and YouTube. YouTube, in particular, allowed only 15 videos per upload session, slowing down campaign launches while also adding friction to creative testing workflows.

Manual Campaign Setup Led to Errors and Lost Opportunities

During launch periods for titles like Guardians of the World and PiggyGo, the team needed to build over 300 campaigns per day. Manual creation is labor-intensive and prone to human error. For example, budget allocations were sometimes mismatched across geographic regions, and they could miss the best timing and market opportunities.

Solution

Real-Time Dashboard with Full-Funnel Data Integration

XMP unifies three key data sources — ad platforms, attribution tools, and monetization platforms into a single dashboard, addressing the challenges of fragmented data and inefficient analysis. Using XMP’s Real-Time Dashboard, they can directly analyze key performance metrics such as ROAS, LTV, and retention by game title, creative, or ad group, helping promptly refine ad strategies, whether by optimizing creatives or adjusting budgets and bids.

For example, Forever9 Games can quickly identify that their special offer campaigns targeting the European market significantly outperformed expectations, achieving a 25% ROAS, above the industry benchmark. Acting on this data, the team promptly increased the campaign budget and duplicated the creatives, scaling them across additional regions and audience segments. This data-driven optimization led to a 55% surge in game downloads in Europe and drove a 28% increase in overall campaign ROI.

Intelligent Creative Management

Forever9 Games transformed its time-consuming creative management workflow using XMP’s Cloud-Based Creative Library and Creative Report. Instead of repeatedly uploading the same creatives to different ad platforms, the team can now upload a batch of creatives to XMP just once and seamlessly deploy them across all connected advertising accounts, including Facebook, Google, and TikTok.

For example, during the promotion of PiggyGo, the team produced videos and character posters that, thanks to XMP, were easily adapted to different platform requirements. XMP allowed them to quickly adjust creative dimensions and durations to meet varying ad specs, accelerating the creative-to-launch cycle.

Additionally, XMP’s Creative Report enabled Forever9 Games to uncover valuable creative insights. PiggyGo's creatives tagged with "Limited-Time Offers" and "Team Play" achieved a conversion rate over 15%, outperforming other assets. They reused and recombined high-performing elements to create new ads, streamlining their creative optimization process.

Bulk Ad Automation at Scale

Forever9 Games significantly reduced manual effort for traditional campaign setup using XMP's Bulk Ad Creation. Previously, creating 200 ad sets could take an entire day for a media buyer. Now, the team can generate the same volume of ads in just five minutes.

By simply selecting target regions, accounts, creative sets, bids, budgets, and target audiences, they define the core parameters once, and XMP automatically produces numerous ad combinations, accelerating launch speed and freeing up time for strategic work.

Results

28% Increase in ROI

With XMP’s real-time dashboard and intelligent creative management solutions, Forever9 Games significantly improved overall ROI across campaigns.

70% Less Time Spent on Creative Management

Thanks to XMP’s cloud-based creative library and creative report, Forever9 Games dramatically reduced the time spent on creative handling and analysis.

80% Increase in Campaign Creation Efficiency

Forever9 Games has now eliminated manual setup processes, enabling faster scaling and quicker responses to market trends, effectively supporting new game and project rollouts.

It's been amazing not having to spend so much time uploading creatives and creating campaigns separately.

With XMP, we can bulk create campaigns by simply selecting the assets we need. These bulk operations greatly streamline the workflow and significantly improve ad efficiency during game promotion periods. As a result, we can focus more on strategy development and data analysis.

——Forever9 Games User Growth Team

Once stuck in advertising bottlenecks, Forever9 Games restructured its workflow with XMP, achieving remarkable gains in both efficiency and campaign performance. XMP will continue to innovate, empowering game companies worldwide to break through growth barriers and unlock greater success with cutting-edge advertising solutions.