Scale TikTok Series Campaigns Without Scaling the Busywork

XMP now supports Native Series, a campaign type in its TikTok Native Ads workflow for short-form series, giving teams one place to create, check, and manage multi-account launches.

A new short-form series release rarely means a single campaign.

It can mean several ad accounts, different publishing identities, multiple markets, localized budgets, and a growing stack of creative variations. Each setting is manageable on its own. Put them together across a full release slate, and campaign setup can become the slowest part of the launch.

Consider a team promoting 20 short-form series across five ad accounts, three markets, and four video assets per title. That can create as many as 1,200 ad combinations to build and review.

TikTok’s in-app native experience gives viewers a way to discover content and continue watching without leaving the platform. For short-form series teams, the challenge is making campaign operations move at the same speed as the content pipeline.

XMP closes that gap.

Add Native Series to your TikTok Native Ads workflow

XMP supports TikTok Native Ads across Mini Game, Mini Drama, and now Native Series campaign types.

Teams can choose the TikTok Instant Growth objective in XMP, select Native Series as the campaign type, and configure campaigns for short-form serialized content linked to the right publishing identity and content asset.

This is not a separate advertising product. Native Series is a new workflow inside XMP’s TikTok Native Ads capability, built for teams managing recurring releases across markets.

Select the TikTok Growth Max objective and the Native Series campaign type in XMP

Build the rollout once. Let the structure expand.

Select accounts in bulk — start every launch from a single workspace.
Choose multiple eligible TikTok ad accounts, then map them to the relevant regional groups. Teams no longer need to repeat the same base configuration in each account.

Select multiple TikTok ad accounts and configure the campaign’s basic settings.

Set market rules upfront — generate the right campaign structure for each launch.
Use naming rules and split rules for ad accounts, markets, audiences, or other campaign settings. XMP can generate the required campaign and ad-group structure, making it easier to keep markets organized as the rollout grows.

Configure promotion settings, naming fields, location variables, and Native Series campaign setup

Reuse a working setup — keep the framework, swap the inputs.
Save a proven campaign structure as a template or copy a previous task. For the next title, update the Native Series asset, publishing identity, market configuration, budget, and creative mix instead of rebuilding the workflow from scratch.

Select a template or copy an existing task for a new Native Series launch

Keep every identity, asset, and creative test on track

Choose the publishing identity first — keep the ad presence aligned with the content.
A TikTok ad account may include several publishing identities, and each identity may have access to different Native Series assets. After a team selects the publishing identity, XMP shows the Series available under that identity. This helps ensure that the account viewers see matches the content being promoted.

Select the publishing identity and the corresponding Native Series asset

Sync newly authorized assets — avoid launching against stale lists.
If a publishing identity or Native Series asset was recently added or authorized on TikTok, teams can search, sync, or refresh the available options in XMP before campaign setup continues.

Batch creative combinations — keep testing moving as fast as the release calendar.
Add videos and copy variations in bulk, then use split rules to generate the relevant ads. Teams can test different character angles, plot twists, cliffhangers, subtitles, and market-specific hooks without assembling every variation by hand.

Import creative assets in bulk and manage creative groups

Preview the full rollout before publishing — catch issues before they spread.
XMP shows the expected number of campaigns, ad groups, and ads before submission. Teams can review account-to-market mappings, identity-to-Native-Series alignment, budgets, schedules, and creative configurations while the launch is still easy to adjust.

Keep the release pipeline moving

Short-form series move quickly. New titles arrive, creative angles change, and markets need their own release plans.

TikTok’s Micro-series offering creates an in-app path for viewers to discover, watch, and monetize serialized content. XMP gives media teams a more controlled way to manage the campaign structure behind that experience.

Create your next short-form series campaign in XMP.