In today's digital landscape, utility apps have become indispensable tools for individuals and businesses alike. With the world growing increasingly interconnected, utility app developers have an incredible opportunity to expand their reach globally. According to data from Sensor Tower, global revenue from non-gaming apps is projected to exceed $55 billion in 2023, with downloads surpassing 90 billion. Utility apps, a significant category, show promising growth prospects.
However, expanding globally brings about two significant challenges: increased workload for media buying and the inevitable challenge of finding new users. In this blog, we'll explore how utility app developers are overcoming these challenges with XMP and showcase two best practice examples: SHAREit Group and Sinozo.
Leveraging Hidden Optimization Channels in SDK Ad Networks: Tapping into the Power of App-Centric Growth
eMarketer estimates that on average, US adults will spend more than 4 hours on mobile internet, with 88% of that time within apps. The app percentage continues to increase year over year — though our figures may undercount time in embedded mobile browsers, such as those within Facebook or Twitter.
SDK ad networks, with Mintegral leading the way, often aggregate the traffic from these apps, serving as vital catalysts for driving utility app growth.
With numerous and intricate SDK advertising platforms, ad optimization specialists often lack accurate data to tune ad channels and styles, leading to suboptimal bidding strategies.
To attract an accurate segment audience efficiently, continual optimization of acquisition channels is imperative.
SHAREit Group, with its file transfer app boasting over 2.4 billion global users across 200+ countries, has successfully leveraged XMP to optimize its Mintergal subchannels and achieve remarkable results. By comparing against comprehensive data, they assess each campaign's performance across different sub-channels, pausing underperforming campaigns and sub-channels.
Automating Optimization with XMP: Your 24/7 Media Buying Assistant
Automated rules are like a team of experienced media buyers working for you 24/7. This function is undoubtedly a superpower in the hands of a professional and an advantage over media buyers who don't use them.
By setting up specific rules based on media buyer experience, XMP can automate the execution of various actions, such as turning ads on or off, bid adjustments, and budget modification when ad performance reaches a predefined level (such as ad spend, ROAS, conversion rate, etc.). The system will then notify them of any changes made through email notifications.
As an example, a media buyer might choose to increase the bidding for a utility app by 20% on weekends when users typically have more free time, compared to the weekday bidding rate. With XMP's Smart Assistant bidding rules, media buyers can pre-set a "20% weekend price increase compared to weekdays" strategy, defining the relevant date range. XMP will dynamically adjust pricing based on defined bidding rules, effectively striking a balance between cost control and ad visibility.
"XMP's automated rules have transformed the way we manage our advertising campaigns. It's like having a dedicated team of experts working round the clock to optimize our bids and budgets. Thanks to XMP, we've achieved remarkable results in our global expansion efforts."
——by SHAREit Group
Enhancing Creative Conversion through Precise Analysis and Iteration
Utility apps often only advertise their core functionalities to acquire users, resulting in a lack of diversity in ad creatives. Also, advertising across various regions and media platforms can also lead to a decrease in data management efficiency, affecting the iterative process of refining those ad creatives.
To address these issues, the implementation of XMP's Enterprise Creative Library feature proves advantageous. This feature facilitates the real-time examination of creative data, eliminating the need for cumbersome statistical work.
For instance, Sinozo, an app developer, leveraged XMP's Enterprise Creative Library feature and their teams can now analyze creative performance and replace underperforming materials swiftly. At the same time, their design teams can identify and tag quality and successful creatives for iteration.
Sinozo, with its ScannerLab app surpassing 200 million downloads on app stores globally achieving commendable success in the global market, showcases how XMP has helped them enhance their creative conversion through precise analysis and iteration. By utilizing XMP, Sinozo's app marketers can expertly craft ad creatives that captivate and convert, enhancing overall performance and yielding superior results in advertising campaigns.
"XMP's Enterprise Creative Library has revolutionized our creative process. It's made analyzing and optimizing ad creatives incredibly efficient. With XMP, we've seen a significant boost in our ad performance and user engagement."
——by Sinozo
In conclusion, the global market offers immense opportunities for utility app developers, but success requires a strategic and data-driven approach to advertising. XMP's innovative solutions for advertising optimization, SDK platform management, and creative analysis, provide developers with the tools they need to thrive in different markets globally. Embracing these strategies and technologies, along with best practices from industry leaders like SHAREit Group and Sinozo, can help utility app developers reach their target audience effectively and maximize their advertising ROI.
About XMP
XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!
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