TikTok's Upgraded Smart+ — Now Fully Supported by XMP for Scalable Automation

TikTok‘s Upgraded Smart+: What's New and Why It Matters

Recently, TikTok has rolled out an upgrade to Smart+, its core AI-driven campaign solution designed to simplify and automate ad delivery. XMP has now fully synchronized with the upgraded Smart+ workflows, allowing advertisers to create, manage, and analyze Smart+ campaigns across multiple TikTok accounts from a single platform.

The update significantly improves automation efficiency while maintaining transparency and control, which are two key requirements for global-scale advertising teams.

Key Enhancements in the Upgraded Smart+

Moving beyond the capabilities of the last version, the upgraded Smart+ focuses on improving creative efficiency and campaign visibility:

• Automatic creative selection
  Smart+ can now scan owned assets and creator collaborations to intelligently recommend high-performing creative combinations.
• Pre-launch creative preview
  Advertisers can preview all creative variations before launch, enabling clearer strategic decisions and reducing unnecessary testing costs.
• Batch workflows with manual flexibility
  Smart+ has launched new features such as ad duplication, draft mode, and bulk editing, bringing traditional campaign controls into utomated Smart+ operations.

Together, these upgrades help advertisers shorten setup time, reduce creative waste, and scale automated campaigns with greater confidence.

What Can XMP Help With This Upgrade

Scaling Smart+ Across Accounts with XMP

XMP has seamlessly integrated the new Smart+ API, ensuring day-one compatibility for all advanced features. While Smart+ delivers strong automation at the account level, XMP extends its value to multi-account and team-based operations.

XMP enables advertisers to:

• Create upgraded Smart+ campaigns across multiple accounts
  According to the following workflow: XMP Dashboard→ New Campaigns → Campaign Setup → Select "Upgraded Smart+ Campaign"→ Apply across multiple TikTok accounts→ Launch in batch, campaigns can be built and deployed in batches without repeated configuration, significantly reducing manual effort.
• Manage automation at scale
  Smart+ workflows that were previously limited to single accounts can now support large-scale, multi-market campaign structures.

This makes Smart+ a scalable solution for global growth teams operating multiple TikTok accounts.

Deeper Data Visibility and Full-Funnel Insights

The upgraded Smart+ provides performance data across campaign, ad group, ad, and creative levels. XMP further extends this capability by integrating additional dimensions and external data sources.

With XMP, advertisers can:

• Drill down into creative-level attributes such as tags, formats, and production sources.

• Combine TikTok performance data with third-party attribution and monetization platforms
• Batch control including budget adjustments, creative replacement, campaign duplication, and status control, acting on insights instantly and at scale.

• Maintain consistent visibility across all data layers for more accurate optimization decisions.

As a TikTok Marketing Partner, XMP prioritizes day-zero support for all major platform shifts. Our rapid integration of the upgraded Smart+ reflects our commitment to keeping advertisers ahead of the curve.

Moving forward, XMP will continue to stay closely aligned with TikTok and other major media platforms, expanding media coverage and deepening AI-driven automation across the entire advertising lifecycle. By strengthening cross-account management and unified data integration, XMP helps global advertisers operate more efficiently, optimize with precision, and achieve sustainable growth in competitive markets.