XMP by Mobvista Shortlisted For The 2022 ROI Business Creativity Awards

Mobvista is happy to announce it’s a finalist for the upcoming 2022 ROI Business Creativity Awards!

Founded in 2008 in Shanghai, China, the ROI Awards are now Asia’s largest and most prestigious awards for business creativity. The number of companies entered in this year’s competition has exceeded 1,000 for the first time, standing at 1,135 with a record-high increase of 47% from 771 last year.

With over 1,000 entries, this year’s ROI Awards have been the largest yet. Mobvista was nominated for XMP, our one-stop multi-channel advertising platform, and how it helped mobile game developer, Eyewind. XMP by Mobvista highlights the role of technology in marketing data management by providing data analysis and targeted media buying. Additionally, XMP also offers batch ad automation giving Eyewind optimized marketing operations.

XMP by Mobvista is the ultimate solution for app marketers looking to simplify their multi-channel advertising efforts. With cross-channel media buying, multi-dimensional data analysis, and bulk creative management capabilities, XMP makes it easy to manage campaigns across global media platforms and SDK ad networks. XMP provides detailed reporting and analytics, allowing marketers to track performance across all channels within the platform.

As competition intensifies for gaming publishers’ efforts to go global, web monetization alone is no longer the magic bullet for sustainable growth.

Take Eyewind, for example – specializing in casual game development with titles including Find Out, Case Hunter, and Brain Find. Eyewind now defines “creative R&D” as its core competitive edge and utilized XMP to strengthen the ad iteration process for both its apps and media-buying. Amid a growing number of Eyewind products and regions, the efficiency and effectiveness of media buying were key to its success.

With XMP, Eyewind now had access to multiple data channels, regions, and ad products – all unified in one platform. XMP continues to help Eyewind’s games iterate and target with flexible media buying strategies.

According to XMP’s R&D team, IAA (in-app advertising) products, like those developed by Eyewind, face a fundamental challenge. Media buying and ad monetization are two interdependent engines of growth. However, their management is usually handled by two different teams. So how can companies bypass these hurdles to secure a free flow of data and rapid ROI growth?

The multi-channel platform of XMP is here to help by optimizing their ad placement using LTV and ROAS data on XMP. As creative content undergoes daily iteration, XMP’s monetization data solutions provide creative management and serve as an intelligent tool for media buying.

“Media-buying automation is the future, and the driving force is the demand from advertisers for precision media buying. Automation comes from a deep understanding of user needs and technological advances.

“Based on our years of experience in media buying and IAA growth requirements, our XMP platform introduces third-party attribution data and connects buying data with monetization data. With XMP, our product design, media buying, and monetization teams have integrated data management and thus can optimize growth strategies more swiftly and accurately.”said Zidan Tang, Product Lead of XMP.

Liang Bingjia, Co-founder and COO of Eyewind, also noted the advantages of XMP. “In this Eyewind operation project, Nativex has equipped us with more than just a tool or a dashboard. Our buying and monetization teams have benefited greatly from XMP by presenting various ad channels and its features have empowered our marketing operations.”

XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!