Build, Manage, and Optimize Snapchat Campaigns at Scale With XMP

Snapchat is now available in XMP, a one-stop cross-channel intelligent media buying platform. Advertisers can now use XMP to bulk-create and manage Snapchat campaigns, analyze performance data, and make campaign adjustments — all in one workspace.

XMP supports Snapchat advertising across Sales, App Promotion, Traffic, Leads, and Awareness and Engagement objectives.

With Snapchat now supported in XMP, teams can reduce repetitive setup, manage campaigns more efficiently, and bring more of their Snapchat workflow into one place.

Limited-Time Offer: 

Get started with XMP in 2026 and access Snapchat campaign management at no additional channel cost for the rest of the year. Contact the XMP team to learn more.

Why Snapchat Matters for Advertisers

Snapchat is built around visual communication, authentic content, and immersive interaction. Its full-screen formats give brands more ways to tell compelling stories, engage audiences, and support both performance and brand-building goals.
Snapchat has nearly 1 billion monthly active users worldwide, spanning core global markets including North America, Europe, the Middle East, and Asia-Pacific.

Snapchat also reaches a new and unique generation of consumers who value experiences, adopt new technologies quickly, and are more willing to interact with brands through immersive formats.

For advertisers, this makes Snapchat a valuable channel for building awareness, engaging high-value audiences, and driving conversions. Making the most of that opportunity requires an efficient way to launch, manage, analyze, and refine campaigns at scale.

Manage Snapchat Campaigns in XMP

After authorizing their Snapchat ad accounts in XMP, teams can manage key Snapchat advertising workflows from one workspace.

• Create in bulk: Build campaigns, ad sets, and ads across Sales, App Promotion, Traffic, Leads, and Awareness and Engagement objectives.
• Manage at scale: Configure accounts, markets, targeting, and creative variations in bulk, then preview and publish from XMP.
• Analyze and optimize: Review performance data, identify effective combinations, and make campaign adjustments directly in XMP.

How XMP Supports Snapchat Campaigns Across Industries

Short Drama Apps: Teams can test multiple episode cuts across markets and audience segments more efficiently, accelerating creative validation and iteration.

Gaming Apps: For app promotion, traffic growth, and conversion-focused campaigns, gaming teams can create and manage ads across multiple accounts, analyze performance, and make ongoing optimizations with less repetitive operational work.

E-Commerce Advertisers: For Sales campaigns, e-commerce advertisers can launch product and creative tests in bulk, then use performance data to identify the strongest combinations faster.

Results from early use cases include:

• Creative testing efficiency: +50%
• Time spent on ad creation and management: -70%
• ROI: +30%

Expanding XMP's Cross-Channel Campaign Workflow

XMP brings cross-channel campaign management, bulk campaign creation, creative management, performance analysis, and team collaboration into one system. With support for Snapchat, advertisers can now manage another high-engagement social channel within the same operating workflow.

For teams running complex, high-volume campaigns, XMP brings more of the Snapchat creation, analysis, and optimization workflow into one place.

Get started with XMP in 2026 to access Snapchat campaign management at no additional channel cost for the rest of the year.

About XMP

XMP is a one-stop cross-channel intelligent media buying platform that helps app and game growth teams manage campaigns, creatives, automation, and performance analysis across major ad networks. It brings bulk campaign creation, creative management, automation, and multi-dimensional performance analysis into a unified workflow, helping teams work more efficiently and make faster, data-informed decisions.

About Snap Inc.

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.