In 2024, mini-series apps emerged as one of the fastest-growing categories in the global market. According to Sensor Tower’s Global Mini-Series Market Insights 2024, over 40 mini-series apps have launched worldwide, with total revenue surpassing $2.3 billion in the first half of the year, and just as predicted by the media, it had reached $4 billion by the end of 2024.
Among these platforms, ReelShort has distinguished itself as a global leader, driven by impressive market performance and high user engagement. Launched by Crazy Maple Studio in August 2022, ReelShort experienced exponential growth, with revenue increasing 10x YoY by Q1 2024. The rapid success earned ReelShort a place on Time Magazine’s "100 Most Influential Companies" list for 2024.
Building on this momentum, ReelShort partnered with XMP, a one-stop cross-channel intelligent media buying platform, to enhance its ad efficiency and maximize ROI.
ReelShort's Strategic Focus in the U.S. Market
The global mini-series market is growing rapidly with rising competition. To maintain its leading position, ReelShort prioritizes a data-driven approach, closely monitoring industry trends and continuously refining its product offerings and content strategies.
The U.S. market is pivotal for ReelShort, contributing 60%-70% of the revenue for leading mini-series apps. This strong performance is attributed to a substantial base of paying subscribers and high download volumes. To effectively engage US audiences, ReelShort focused on original series with popular themes like power dynamics, betrayal, and fantasy elements such as werewolves and vampires.
The platform collaborates with American actors to produce high-quality mini-series content that appeals to local viewers. Some of its top-performing titles include The Double Life of My Billionaire Husband, Fated to My Forbidden Alpha, and Breaking the Ice.
In the U.S. market, ReelShort has seen impressive success, frequently climbing the iOS app store rankings and surpassing long-standing leaders like TikTok.
Revolutionize Ad Creation to Scale Campaigns
As competition in the mini-series space intensified, ReelShort recognized the need for faster, more advanced tools to stay ahead. To address this, ReelShort turned to XMP’s bulk ad creation feature to streamline the ad creation across multiple channels and regions.
With dozens of mini-series projects and hundreds of creatives to manage, ReelShort required a solution that could tailor ads to specific markets. XMP's bulk ad creation feature enabled the team to swiftly generate hundreds of ads, each optimized for its target market. XMP significantly reduced time and costs, enabling ReelShort to scale its campaigns more efficiently.
Streamline Creative Management to Optimize Workflow
Managing a large volume of creative assets across platforms like Facebook and TikTok can be labor-intensive, especially when juggling multiple ad accounts. ReelShort addressed this challenge by leveraging XMP’s Creative Library and Tag Manage features.
XMP's Creative Library allows batch uploading of assets, which can be shared across multiple ad accounts and platforms, providing greater flexibility with cross-platform asset distribution and significantly improving workflow efficiency. High-performing creatives can quickly be redeployed to other accounts for new campaigns, accelerating the launch process.
XMP also supports multi-level folder classification and permission settings for creative assets, allowing for easy tagging (e.g., "werewolf", "billionaire boss", "feminism") to simplify asset organization and team efficiency.
Enhanced Reporting for Performance Insights
XMP's Report feature provides real-time insights into key performance metrics such as ROAS, LTV, and retention, enabling the team to quickly identify top-performing creatives, speeding up optimization and iteration.
According to ReelShort, XMP’s creative management features have increased asset management efficiency by 50%, enabling more effective use of assets, quicker identification of high-quality creatives, and faster replacement of underperforming ones—ultimately extending the lifecycle of mini-series ads.
"With the rapid development of the global mini-series market, user acquisition has become increasingly challenging. Using XMP, we’ve greatly simplified repetitive tasks like ad setup and creative uploads, significantly boosting our team’s efficiency. This allows us to focus more on creative strategies and fine-tuning our ad campaigns. Since using XMP, our overall ad efficiency has increased by 30%."
— ReelShort
About XMP
XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!
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