Overview of XMP and Madgicx
XMP
Madgicx
Features of XMP
1. Cross-Channel Campaign Management
XMP simplifies multi-platform advertising with centralized campaign, creative, and data management. Gain deep performance insights across dimensions like product, media buyer, and ad set through an intuitive dashboard. Track real-time media and MMP metrics such as cost, impressions, ROAS, and revenue. With bulk actions, easily pause, activate, or adjust bids and budgets across multiple accounts—boosting efficiency and control at scale.
Bulk Campaign Creation makes it easy to launch multiple ads across different accounts at once. By combining various regions, target audiences, and creatives, you can quickly test different ad strategies without manual duplication—saving time and accelerating performance testing.
With Auto Ad Creation, you can use pre-set ad templates to streamline creative swapping. Simply set your desired frequency, and the system will automatically generate and launch new ads—ensuring consistent, efficient campaign setup with minimal effort.
XMP's Creative Management gives you a centralized, cloud-based library to store, manage, and deploy ad creatives across all channels and accounts. It streamlines your creative workflow by keeping assets organized through an advanced tagging system. With built-in performance tracking, you can instantly spot top-performing creatives and replace low-performing ones—ensuring your campaigns stay optimized in real time.
Smart Assistant empowers you to run smarter, safer campaigns with minimal manual effort. Smart alerts notify you of performance drops, budget limits, or app store issues in real time.
Meanwhile, it automatically scales and adjusts bids and budgets for high-performing ads, while pausing overspending or underperforming campaigns to prevent wasted spend. Sub-source-level controls further enhance efficiency, ensuring your budget is always directed toward what delivers the best results.
5.Multi-Dimensional And Visual Data Analysis （Report）
Analyze cross-channel performance through detailed reports and intuitive visualizations. Share dashboards with your team to align strategies in real time. Tailor reports to your needs by selecting key dimensions like region, channel, or product, ensuring you always track what drives growth.XMP automatically detects early signs of campaign issues, such as performance drops, budget bottlenecks, or traffic anomalies, before they escalate. XMP provides instant root cause analysis to help you understand data fluctuations and take swift, informed action. With intelligent optimization insights, precisely identify key performance drivers, adjust ad strategies, and stay ahead of competitors with confidence.
Traffic Insight gives you a clear view of where your app traffic is really coming from, especially within SDK ad networks. With sub-source transparency, you can identify which source apps are driving traffic, allowing for more precise analysis and smarter decision-making. It helps uncover missed traffic opportunities, and discover high-potential sources for future investment.
Traffic Push helps you boost ROAS by intelligently expanding into high-potential traffic sources. It identifies underutilized yet valuable sub-sources and activates incremental scaling to capture untapped opportunities. By leveraging benchmark data such as eCPM, CPI, and ROAS, you can fine-tune bidding strategies, pause underperforming sub-sources, and focus your spend on high-value channels, maximizing return on ad spend with precision.
Features of Madgicx
1.AI-Powered Optimization (AI Marketer)
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Generate new ads based on text prompts, images, or existing ads.
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Edit ad elements using the AI image editor.
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Get inspiration from the Ad Library and save favorite ads.
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Use the Sparkle tool to turn creatives into high-performing ads.
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Audience Launcher: Provides 100+ preset audiences covering the full sales funnel for quick deployment.
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AI Audience Optimization: Automatically detects and excludes underperforming audiences to improve campaign performance.
- AI Bidding: Automatically adjusts budget allocation based on audience performance to maximize ROAS without restarting the learning phase.
- Automation Rules: Supports custom automated rules to enable smart, hands-off ad account management.
Integration (Platform Coverage)
| XMP | Madgicx | |
| Major Advertising Channels | Meta, Google, TikTok, Apple Ads | Meta, Google, TikTok, |
| SDK Networks | Mintegral, IronSource, Applovin, Unity, Kwai, Vungle, Huawei Global, Liftoff, Petal Ads | / |
| MMP | AppsFlyer, Adjust, Tenjin, TrackingIO, SolarEngine, Singular | / |
| Others | / | Email, Shopfiy,Klaviyo, Google Analytics4,Slack |
Conclusion
XMP works as a one-stop cross-channel media buying platform with a particular emphasis on supporting app marketing, offering deeper integration and optimization capabilities for mobile app user acquisition and monetization. Core features such as “Bulk Campaign Creation,” which includes bulk and automated ad generation, and the “Smart Assistant” with anti-fraud functionalities, demonstrate its focus on efficiency and security when managing large-scale, multi-channel ad campaigns.
Madgicx, on the other hand, is an AI-driven ad optimization platform for Meta and Instagram ads. It emphasizes leveraging AI technology to enable creative generation, automated campaign management, and intelligent budget allocation to boost ad performance for e-commerce businesses.
With each platform offering unique strengths, the right choice depends on your business model, scale, and advertising goals.
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