What are the advertising channels that I can manage in XMP?

As a comprehensive advertising management platform, XMP supports multiple mainstream media channels, allowing advertisers to easily manage cross-platform advertising campaigns. This article will introduce in detail the various media channels supported by XMP and their functions.

Classification of Advertising Channels Supported by XMP

The advertising channels supported by XMP can be divided into three main categories:

1. Social Media Channels
2. Mobile App Store Channels
3. Programmatic Video Channels

Let's take a detailed look at the specific channels and functions in each category.

1. Social Media Channels

Social media channels include:

• Meta (Facebook)
• Google
• TikTok
• Kwai

These channels generally support ad creation, editing, and data viewing. Among them, Meta, Google, and TikTok also offer bulk copying and automatic ad creation functions, greatly improving the efficiency of ad delivery.

2. Mobile App Store Channels

Mobile app store channels include:

• Apple Search Ads
• Petal Ads

Apple Search Ads supports ad creation, editing, bulk copying, as well as keyword management and optimization, while Petal Ads mainly supports data viewing.

3. Programmatic Video Channels

Programmatic video channels include:

• Mintegral
• AppLovin
• Unity
• ironSource
• Liftoff Direct

All programmatic video channels support traffic analysis and sub-channel optimization, which is particularly helpful for refined operations. Among them, Mintegral, AppLovin, and Unity also support ad creation and editing. For Mintegral, XMP provides an exclusive sub-channel testing function.

Function Support Overview

To more intuitively display the function support of each channel, we have created the following table:

Key Feature Highlights

1. AI Assistant for All Channels: All supported channels are equipped with AI assistant functionality, providing intelligent tools for ad optimization.

2. Ad Creation and Editing: Most mainstream advertising channels support ad creation and editing.

3. Advanced Features: Meta, Google, and TikTok, as the main social media channels, offer the most comprehensive features, including bulk copying and automatic ad creation.

4. Search Ad Optimization: Google and Apple Search Ads specifically support keyword management and optimization, which is crucial for improving the effectiveness of search ads.

5. Programmatic Ad Analysis: All programmatic video channels support traffic analysis and sub-channel optimization, contributing to more refined traffic acquisition.

Conclusion

The XMP platform supports diverse advertising channels, covering major digital advertising areas including social media, mobile app stores, and programmatic video. Through XMP, you can efficiently manage ads across multiple platforms in a unified interface, saving time and effort while improving advertising effectiveness.

As digital advertising continues to evolve, XMP is constantly expanding its supported channels and features. We recommend regularly checking for XMP updates to maintain the competitiveness of your advertising strategy. If you have any questions, please feel free to contact our customer support team, and we will be glad to assist you.