Triwin Games Increases ROI by 30% with XMP

Triwin Games has established itself as a leading developer and publisher of hyper-casual mobile games, with over 30 titles consistently ranking among the top in global download and revenue charts. However, with increasing market saturation, Triwin Games faced the challenge of improving user acquisition efficiency while managing rising advertising costs. To address this, the company partnered with XMP, a one-stop cross-channel intelligent media buying platform.

Bulk Ad Creation: Scaling Campaigns Faster with Less Effort

Triwin Games' team was overwhelmed with repetitive tasks when managing campaigns across regions and platforms. This included uploading creatives, adjusting bids, and setting targeting criteria for each campaign.

With XMP's ability to create and manage campaigns in bulk, the team could set up multiple campaigns across different regions and ad accounts simultaneously. This efficiency enabled Triwin Games to quickly set up new ads and maintain campaign continuity, efficiently responding to market changes and ensuring no advertising opportunities were missed.

Cross-Channel Data Management: Streamlining Campaign Insights

Managing data across various ad networks was becoming increasingly complex for Triwin Games. Campaign performance data was fragmented across multiple platforms, making it difficult to track results and optimize in real time.

With XMP’s multi-dimensional and visual data analysis capabilities, the team could consolidate data from all channels into a single platform. By integrating major ad networks and measurement platforms, XMP provided clear, actionable insights through customizable reports and dashboards.

"XMP’s cross-account management and automated ad creation features allowed us to quickly identify and address issues. The platform automatically selects high-converting creatives and targeting sets without manual intervention, streamlining the process and saving time. This automation has significantly improved our ROI."

——Triwin Games Campaign Team8

Creative Tagging Optimization: Unlocking Key Drivers of Performance

When advertising gambling games internationally, creative design is crucial in capturing the audience's attention. The key message—"small bets, big wins"—needed to be clear and compelling to generate interest and engagement.

Through testing different visual elements, the team discovered that large fonts and coin animation effectively created an exciting atmosphere that highlighted potential rewards. Triwin Games also utilized XMP’s bulk creation feature to efficiently manage and optimize creatives. The team was able to seamlessly share and deploy creatives across multiple channels, ensuring brand consistency and simplified campaign management.

XMP’s Automated Tagging feature enhanced efficiency by allowing the team to set rules for applying tags automatically across accounts, campaigns, ad groups, or creatives when the specified parameter conditions were met.

For example, the team applied a 'coins' tag, allowing optimizers to directly view the tag report in XMP and analyze its performance. The report also integrates user data, such as activations, conversions, LTV, and ROAS, offering a comprehensive view to guide creative optimization.

"With XMP, we’ve reduced manual tasks significantly, and the team’s ability to evaluate ad creatives has improved by 70%. This has allowed us to quickly adjust our creative strategies, streamline collaboration, and ultimately boost overall ad ROI by 30%."

——Triwin Games Campaign Team

About XMP

XMP is a cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners, enabling advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform.

Contact the XMP team today to start your journey to success!