Media Strategizing and Scaling for Game Advertisers with XMP

Introduction: Challenges for Game Advertisers and the Value of XMP

In today's fiercely competitive gaming market, advertisers face numerous challenges. As the global gaming user base continues to expand, advertisers need to deploy ads across multiple channels to reach a wider audience. However, cross-channel ad management is complex and time-consuming, often requiring advertisers to manually operate multiple platforms, analyze data from different channels, and adjust strategies based on performance. This fragmented management approach is not only inefficient but also prone to creating data silos, making it difficult to comprehensively grasp advertising effectiveness.

Furthermore, game advertisers must address issues such as creative management, ad optimization, and traffic expansion. How to quickly set up ad campaigns, monitor ad performance in real-time, precisely analyze creative data, and find new growth points for traffic have become core pain points in advertisers' daily work.

XMP (Intelligent Advertising Tool) was born to help game advertisers solve these challenges. Through features such as cross-channel data aggregation, batch operations, and AI real-time monitoring, XMP provides advertisers with a one-stop advertising management solution, significantly improving the efficiency and effectiveness of ad placements. Whether it's cross-channel data comparison, creative analysis, or traffic expansion, XMP can help advertisers easily meet challenges and achieve higher ROI.

Feature Introduction: How XMP Helps Game Advertisers Improve Efficiency

1. Cross-Channel Advertising Data Aggregation BI Platform: One-Stop Management, Data-Driven Decisions

One of XMP's core functions is cross-channel data aggregation. Advertisers can manage multiple overseas advertising channels on a single platform, including Google, TikTok, Meta (Facebook), Mintegral, Unity, AppLovin, ironSource, Vungle, Apple, Huawei, and more. XMP integrates frontend media data with backend third-party attribution data to generate cross-channel aggregated data reports, helping advertisers visually compare ad performance across different channels.

Value: Advertisers no longer need to manually switch between multiple platforms, saving significant time and effort. Through data-driven decision-making, advertisers can quickly adjust placement strategies and optimize ad performance.

2. Batch Ad Creation and Management: Efficient Operations, AI Real-Time Monitoring

XMP supports advertisers in batch-creating multiple ad campaigns at once, covering different countries and creatives. Whether launching a new game or conducting large-scale promotions, advertisers can quickly complete ad setups through XMP.

AI Real-Time Monitoring: XMP provides advertisers with AI real-time monitoring functionality. The system automatically monitors ad performance and optimizes adjustments based on preset rules. Advertisers don't need to constantly watch for data changes, as the system automatically helps maximize ad effectiveness.

Value: Batch operations and AI monitoring greatly improve the efficiency of ad placements, reducing manual operational errors and time costs.

3. Creative Report Data Viewing: Precise Analysis, Creative Optimization

XMP provides frontend and backend data aggregation analysis for individual creatives across channels. Advertisers can view the performance of individual creatives on different channels. Especially for Google UAC and Facebook AAA ads, XMP can directly display creative performance data at the ad level.

Batch Creative Upload: Advertisers can batch upload video creatives to YouTube and the creative library. The system automatically parses and generates creative tags based on file names and conducts data analysis.

Value: Through precise creative data analysis, advertisers can better optimize ad creatives, improving ad click-through and conversion rates.

4. XMP Traffic Pool Function: Expand Traffic, Improve ROI

XMP has complete sub-channel data from Mintegral, allowing advertisers to view the performance of these sub-channels through XMP. For uncovered sub-channels, XMP supports one-click testing functionality, helping advertisers quickly expand new traffic sources.

Value: Through the traffic pool function, advertisers can easily find new traffic growth points, increasing ad coverage and ROI.

Conclusion: XMP - The Intelligent Advertising Assistant for Game Advertisers

In the increasingly competitive global gaming market, advertisers need more efficient and intelligent tools to address complex advertising challenges. XMP, designed specifically for game advertisers, provides a one-stop solution through cross-channel data aggregation, batch operations, AI real-time monitoring, creative analysis, and traffic expansion functionalities.

Whether improving ad placement efficiency or optimizing ad performance, XMP can help advertisers easily achieve their goals. Through data-driven decision-making and intelligent operations, XMP not only reduces advertisers' operational costs but also significantly improves the return on advertising investment. For game advertisers looking to stand out in the global market, XMP is undoubtedly an indispensable intelligent advertising assistant.