The web novel industry has expanded globally over the past two decades, establishing an engaged and loyal user base. OKNovel has emerged as a significant player in this industry, focusing on developing and distributing web novel content. Its appeal has allowed it to thrive in a highly competitive market.
OKNovel is a free web novel app designed for readers, offering a wide range of genres, including romance, urban, and fantasy, with multilingual support. The app is dedicated to providing a top-tier reading experience for users around the world.
As OKNovel expands its global reach, it faces challenges in driving user growth, increasing return on ad spend (ROAS), and boosting click-through rate (CTR). To address these challenges, OKNovel partnered with XMP, a one-stop cross-channel intelligent media buying platform. This case study explores the challenges OKNovel faced and the solutions XMP provided, offering valuable insights for web novel developers looking to scale effectively.
Cross-Channel Management Enhances Ad Efficiency
Managing ad campaigns across multiple platforms can be time-consuming and overwhelming, especially when promoting various novels simultaneously while targeting different markets and ad platforms.
To overcome this hurdle, OKNovel leveraged XMP's unified ad management system to streamline cross-channel operations. The platform enabled OKNovel to seamlessly switch between platforms and accounts to set up ads, monitor performance in real time, and optimize campaigns efficiently.
"XMP saves us considerable time and increases ad efficiency by 40%. We no longer need to switch between ad platforms or accounts, simplifying the workflow."—OKNovel
Fast and Targeted Campaigns for Different Markets
OKNovel needed to run large-scale ad campaigns across multiple global markets, including Europe and the United States. However, manually creating and managing numerous ads for each region proved to be resource-intensive.
XMP's Bulk Ad Creation feature streamlined this process by allowing OKNovel to generate multiple ads simultaneously, combining variables like regions, target audiences, bids, and creatives into a single setup. This capability removed delivery constraints, making it easier for OKNovel to promote its product in global markets without the usual pressure.
Tagging Systems Improve Creative Management Efficiency
OKNovel's ad creatives span multiple languages and genres, making traditional creative management inefficient and limiting campaign optimization.
XMP introduced an advanced Tagging System, allowing OKNovel to reuse high-performing assets across multiple channels efficiently. This feature significantly enhanced overall campaign effectiveness. For instance, creatives like character posters and video clips for fantasy web novels targeting European markets can be tagged for easy searching.
"Now, with XMP, we can tag and categorize images, videos, and other creatives according to novel works, markets, and languages, enabling seamless cloud-based management and easy access."—OKNovel
Creative Report Breaks Ad Similarity
The global web novel market is highly competitive, often saturated with repetitive ad creatives featuring clichéd character tropes and predictable storylines. For OKNovel, standing out and boosting conversion rates requires innovative, strategically differentiated ads.
XMP’s Creative Report provides OKNovel with data-driven insights to break the mold and improve ad performance. The report offers detailed metrics like CTR and CPC, allowing OKNovel to identify top-performing creatives and elements for optimization. For example, the team can refine high-performing fantasy novel visuals by adding captivating elements, such as magical props or mysterious scenes, to make their ads more engaging and distinct from the competition.
"By leveraging XMP’s advanced analytics capabilities, we implemented data-driven ad optimizations, achieving a 30% increase in ROI. At the same time, we streamlined creative management and ad creation workflows, improving operational efficiency by 40% while significantly reducing time and labor costs."—OKNovel
As global competition intensifies, intelligent advertising has become a key strategy for user acquisition. With tools like XMP, web novel app developers can create smart ad campaigns, boost campaign efficiency, and more effectively acquire users on a global scale.
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