2024 Multichannel App Ad Guides - Mintegral | XMP

Label：Ad Guides

The Advanced Guide To Mintegral For Apps 2024

We're here to share how you can utilize Mintegral for your app advertising in 2024 within XMP, a cross-channel media buying platform that simplifies campaign management. By following this guide, you can optimize your Mintegral campaigns to make the most of two powerful platforms.
 

Why Mintegral?

Mintegral is a data-driven programmatic mobile ad platform that aims to boost your mobile success through full-stack programmatic products and services from supply to demand.

Mintegral's self-service platform offers several key advantages, making programmatic advertising simple and supporting multiple pricing models and bidding strategies.

 Why Mintegral?

 

Types of Campaigns

Based on different goals, campaigns can be classified into Install, Impression, and ROAS, corresponding to CPI pricing models, CPM pricing models, and a Target-ROAS bidding strategy.
  • CPI Pricing Model: Bid price is based on the desired CPI. Advertisers aiming to rapidly expand their user base with competitive pricing should consider this model.
  • Target-ROAS Bidding Strategy: Machine-learning-powered and focused on maintaining ROAS performance while acquiring users at a larger scale and higher quality.
  • CPM Pricing Model: Bid price based on the desired CPM. Advertisers looking for immediate brand exposure should consider this model.

 Mintegral Campaign Classification and Pricing Models

 

With CPI, advertisers can choose which specific apps to target, such as competitors' apps or those reaching users that align with their target audience.

While manually optimized cost-per-install (CPI) or cost-per-mille (CPM) campaigns offer value to advertisers, you might want to seek results based on ROAS by targeting users that convert in-app, not just view or install.

 What Are CPl and ROAs Campaigns?

 

Two Bidding Options

The bidding options provided by Mintegral cater to different advertisers' needs and objectives, ranging from cost-effective user acquisition to maximizing return on ad spend (ROAS) by attracting high-quality users.

Target-ROAS Bidding

Target ROAS Bidding is fully automated, allowing Mintegral's algorithm to identify valuable users across different apps and categories automatically.

The primary aim of this model is to meet ROAS target goals, giving advertisers the flexibility to increase spending and reach even more users.

Benefits of Target ROAS Bidding include:
  1. Profitable App Growth: The ROAS algorithm analyzes and predicts user LTV in real time, adjusting bids to meet ROAS targets.
  2. Automate Bid Optimization: Mintegral model reduces manual labor for advertisers, leveraging machine learning to optimize campaigns.
  3. Attract High-Quality Users: ROAS bidding identifies different high-quality users across multiple categories, allowing for a broader reach.

 

CPI Pricing Model

CPI campaigns target channels and audiences with lower costs per install to achieve scalable user numbers. This ensures profitable sub-channels overlooked by ROAS campaigns receive attention.

CPI allows for hands-on adjustments, like modifying bids, creating whitelists and blacklists, and fine-tuning sub-channel strategies for cost management and performance.

XMP offers enhanced clarity on the competitive landscape, with features that:
  • Track Similar Apps: Assess coverage of similar apps across sub-channels and receive performance tags compared to the industry average.
  • Benchmark Performance: Review your app's CPI, eCPM, and Installs-per-Mille (IPM) metrics directly against competitors in the same sub-channels.
  • Identify Lucrative Sub-Channels: Detect which sub-channels deliver the highest ROAS to optimize investment strategies.
 

 Start Boosting Your ROl Today. Try XMP for Free!

 

Creatives

Common ad formats include images, videos, interactive end cards (IEC), and playable ads. XMP suggests preparing different sizes of ad creatives according to platform requirements to gain more exposure opportunities and accelerate scaling.

However, it's not always beneficial to have more creatives of the same type. Mintegral's algorithm builds a corresponding data model for each creative and optimizes performance through machine learning. Submitting too many creatives may slow down the learning process and hinder rapid scaling. 

It's recommended to prepare 3-5 sets of creatives for each type and add more after a period of stable growth.

 

Mintegral UA Tips: Navigating Different Stages

During Optimization and Ramp-up Stage

  1. Avoid frequent creative iteration. Every round of creative iteration should take no less than two to four weeks. Please note that proven creatives will not be removed.
  2. Avoid frequent/significant price reductions. We recommend advertisers do payout decreases with a limit of 10% each time, which has proved to be a good pacing strategy to adjust UA spending. Significant payout decreases would bring about massive volume drops. If you are planning to do a large payout decrease, you can do successive payout decreases with an interval of two to three days between each reduction.
  3. If there's a decreasing trend in the overall volume after three months, it is recommended that you create one more offer and include your latest creatives.
  4. Newly uploaded creatives will not be allocated much inventory, which is set to avoid significant fluctuations in campaign scale and quality. Hence, the learning phase of new creatives would be longer. If you intend to test new creatives, enhancing the payouts would be helpful to expedite the learning process.

If You Run into Scaling Issue, Please Check

  1. If there are too many offers for one package name (campaign). Too many offers would dilute traffic, which is not conducive to long-term promotion.
  2. If you have deleted/removed good-performing creatives while uploading new creatives; or if there are not enough creative sizes.
  3. If the current creative sizes are in accord with MTG creative specs.
  4. If interactive creatives drive enough impressions. You can check the data in the creative report.
  5. If frequent payout changes/significant payout reductions are conducted.

 

Tuning Your App Marketing with Mintegral and XMP

As a cross-channel media buying platform designed to simplify campaign management in one place, XMP is committed to providing a comprehensive solution for managing campaigns across top media platforms, including automated features, data insights, and bulk creation capabilities.

We are excited to announce that our "2024 Multichannel app ad guides" series already includes guides on Meta ads, Google Ads, and Mintegral, with upcoming additions covering TikTok and Kwai.

XMP's potential extends across the digital advertising spectrum. Whether you're engaging audiences on Meta, capturing interest in TikTok, or maximizing reach through networks like Mintegral, AppLovin, Unity, and Liftoff, XMP stands ready as your all-in-one media buying ally.

Stay tuned for future guides that will further unpack how to leverage the full suite of XMP’s capabilities. We want to help you navigate the digital advertising landscape with ease to ensure your app stands out.

 

About XMP

XMP is a one-stop cross-channel intelligent media buying platform dedicated to improving the efficiency and effectiveness of advertisers. It integrates global top media, SDK Ad Networks, and mobile measurement partners and enables advertisers to manage their advertising campaigns, creatives, and data across multiple channels all in one platform. Contact the XMP team today to start your journey to success!

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Last modified: 2024-07-30Powered by