在AI营销全面提速的趋势下，Meta再次出手。继推出AI生成视频功能后，Meta还发布了一系列全新的生成式AI广告工具，从智能文案、品牌管理到视频生成与虚拟试衣体验，全方位赋能广告主实现“创意智能化、投放个性化、品牌一致性”的全面升级。
Meta 此次推出的系列 AI 能力，不只是功能的简单叠加，更推动广告创意从 “自动化生成” 稳步迈向 “品牌智创” 的全新阶段。XMP 紧跟移动广告 AI 创新趋势，现为大家深度解读 Meta 新一代 AI 创意工具的核心功能与应用价值。
智能文案生成（AI Text Generation）
Meta对Advantage+智能文案生成系统进行了全面升级，帮助广告主用AI生成更符合品牌语调和目标受众的广告文本。
这次升级不仅让AI能够从历史广告内容和品牌主页自动学习品牌语气，还能根据受众数据生成不同群体的文案版本，实现精准投放。系统还支持多语言智能翻译，自动匹配用户语言偏好，让广告在全球市场中保持一致性和个性化表达。通过AI预测最佳文案并动态优化投放效果，广告主可以显著提升互动率和转化率，同时节省大量文案制作和本地化成本，这对于希望在全球市场快速扩展品牌影响力的广告主来说尤为重要。
品牌工具（Branding Tools）
Meta新推出的品牌工具进一步强化了广告创意与品牌一致性的结合。这一工具允许广告主在Ads Manager中预先设定品牌Logo、色彩、字体、语调和视觉风格等核心元素，AI在生成广告素材时会自动嵌入这些品牌偏好，从而保证每条创意都与品牌形象统一。
对于跨市场、多团队协作的品牌来说，这不仅节省了创意制作时间，还能有效解决品牌风格不一致的问题，让广告在高效率输出的同时保持专业和统一的视觉与语气标准。借助品牌工具，广告主可以在保证创意灵活性的同时，实现品牌调性的全程掌控。
AI视频生成2.0（Video Generation 2.0）
在视频广告领域，Meta的Video Generation 2.0让创意生产从静态图片跃迁为动态多场景视频变得轻松。
广告主只需上传多张图片，AI即可自动生成多场景视频，加入转场效果、动画、文字叠加和背景音乐，使视频更具表现力和吸引力。这大大降低了视频制作门槛，丰富了创意素材库，并提升了广告互动率和用户参与度。目前该功能仍处于测试阶段，广告主可以通过Meta Business Manager申请内测，提前尝试这一创新视频制作方式，抢占广告创意新高地。
虚拟试衣（Virtual Try-On）
针对电商和服饰类广告的转化挑战，Meta推出了虚拟试衣功能，为消费者提供沉浸式购物体验。这项功能通过生成式AI将服装映射到不同体型、肤色和身材的虚拟模特上，让消费者直观看到穿着效果，从而增强购买信心、减少犹豫。
对于广告主而言，这不仅是一种创新的互动广告形式，也可以有效提升产品展示的吸引力和转化效果。随着功能逐步向更多广告主开放，它将成为服饰、美妆及个性化消费品类广告投放的利器，让品牌在竞争激烈的市场中更容易脱颖而出。
Meta 新一代生成式 AI 创意工具全面落地，为广告创意注入新动能，助力行业加速迈向智能化、个性化与品牌一致性并行的发展新阶段。从智能文案生成让每句话更精准，到品牌工具保证视觉和语气统一，再到AI视频生成丰富动态创意，以及虚拟试衣提升沉浸式购物体验，广告主不仅可以显著提高创意生产效率，还能在全球市场实现更高互动率和转化率。
XMP认为，真正的机会不只是使用工具本身，而在于将AI创意、数据分析和品牌策略结合，重塑广告内容生产方式，提升投放全链路效率，实现品牌与消费者的深度共鸣。在 AI 智能营销浪潮下，效率筑牢营销运作基础，创意的个性化与品牌的真实表达激活增长动力，二者协同加持，方能驱动品牌实现长效增长。
;}.cls-2{fill:%230868f7;}.cls-3{fill:url(%23未命名的渐变_44);}.cls-4{fill:%23333;}%3c/style%3e%3clinearGradient%20id='未命名的渐变_8'%20x1='33.73'%20y1='100.61'%20x2='-0.03'%20y2='-1.06'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0'%20stop-color='%237ae9fb'/%3e%3cstop%20offset='0.67'%20stop-color='%232b90f8'/%3e%3cstop%20offset='1'%20stop-color='%230868f7'/%3e%3c/linearGradient%3e%3clinearGradient%20id='未命名的渐变_44'%20x1='27.86'%20y1='18.67'%20x2='68.36'%20y2='22.22'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0'%20stop-color='%235ac7f2'/%3e%3cstop%20offset='1'%20stop-color='%230868f7'/%3e%3c/linearGradient%3e%3c/defs%3e%3cpath%20class='cls-1'%20d='M29,28.74V81.91l-9.51-3.68v0L8.52,74A7.17,7.17,0,0,1,4,67.32V24.54A3.76,3.76,0,0,1,9.08,21Z'/%3e%3cpath%20class='cls-2'%20d='M68.09,78.07a13.15,13.15,0,0,1-17.9,12.06L29,81.91h0V28.74L50.19,37A13.17,13.17,0,0,0,68.08,25.3h0Z'/%3e%3cpath%20class='cls-3'%20d='M68.08,25.3a13.19,13.19,0,0,1-6.73,10.87A13.09,13.09,0,0,1,50.19,37L29,28.74V6A3.76,3.76,0,0,1,34.1,2.52l25.59,9.91A13.22,13.22,0,0,1,68.08,25.3Z'/%3e%3cpath%20class='cls-4'%20d='M129.06,81.76a4.33,4.33,0,0,1-3.19-1.31,4.4,4.4,0,0,1-1.31-3.24V56.86H97.65V77.21a4.36,4.36,0,0,1-1.35,3.2A4.68,4.68,0,0,1,93,81.76a4.32,4.32,0,0,1-3.19-1.31,4.37,4.37,0,0,1-1.32-3.24V27.27A4.58,4.58,0,0,1,89.83,24a4.59,4.59,0,0,1,7.82,3.27V48.15h26.91V27.27A4.58,4.58,0,0,1,125.91,24a4.59,4.59,0,0,1,7.82,3.27V77.21a4.37,4.37,0,0,1-1.36,3.2A4.65,4.65,0,0,1,129.06,81.76Z'/%3e%3cpath%20class='cls-4'%20d='M163.77,81.66c-6.57,0-11.76-1.92-15.44-5.7s-5.54-9.07-5.54-15.74a26.76,26.76,0,0,1,2.09-10.43,17.72,17.72,0,0,1,6.67-8.06,19.15,19.15,0,0,1,10.68-2.95,19,19,0,0,1,10.46,2.8,18.7,18.7,0,0,1,6.55,7.36,22.53,22.53,0,0,1,2.36,10.28A4.51,4.51,0,0,1,177,63.77H152.23a10.8,10.8,0,0,0,3.49,6.65c2,1.68,4.88,2.52,8.66,2.52a22.25,22.25,0,0,0,7.54-1.21c.74-.3,1.55-.67,2.37-1.07a3.75,3.75,0,0,1,1.84-.4,4.09,4.09,0,0,1,3,1.15,4,4,0,0,1,1.12,3,4.38,4.38,0,0,1-2.58,3.82,32.34,32.34,0,0,1-6.36,2.61A28.67,28.67,0,0,1,163.77,81.66ZM172.4,55.9a9.72,9.72,0,0,0-1.63-4.56A9.9,9.9,0,0,0,167,48a10.38,10.38,0,0,0-4.64-1.14,12,12,0,0,0-4.77,1.06,9.54,9.54,0,0,0-4.89,5.66,11.78,11.78,0,0,0-.51,2.3Z'/%3e%3cpath%20class='cls-4'%20d='M193,81.64a4.49,4.49,0,0,1-4.51-4.55V27.28A4.58,4.58,0,0,1,189.84,24a4.48,4.48,0,0,1,3.28-1.36A4.36,4.36,0,0,1,196.35,24a4.46,4.46,0,0,1,1.31,3.31V77.09a4.34,4.34,0,0,1-1.35,3.2A4.67,4.67,0,0,1,193,81.64Z'/%3e%3cpath%20class='cls-4'%20d='M263.79,81.71a5.7,5.7,0,0,1-4.2-1.74,5.76,5.76,0,0,1-1.73-4.19V27.37a4.58,4.58,0,0,1,1.35-3.27A4.59,4.59,0,0,1,267,27.37V72.53h24a4.58,4.58,0,0,1,3.27,7.82A4.66,4.66,0,0,1,291,81.71Z'/%3e%3cpath%20class='cls-4'%20d='M424.48,81.74a4.71,4.71,0,0,1-2.71-.88,5.43,5.43,0,0,1-1-1l-.07-.09-12.41-17-5.41,5v9.44a4.31,4.31,0,0,1-1.36,3.19,4.66,4.66,0,0,1-3.3,1.36A4.29,4.29,0,0,1,395,80.42a4.36,4.36,0,0,1-1.32-3.23V27.37A4.58,4.58,0,0,1,395,24.1a4.52,4.52,0,0,1,6.58.12,4.54,4.54,0,0,1,1.24,3.15V56.31l17.72-16.38.05,0a4.8,4.8,0,0,1,2.94-1.11,4.4,4.4,0,0,1,3.27,1.2,4.57,4.57,0,0,1,1.2,3.27,4.44,4.44,0,0,1-.77,2.33,7.45,7.45,0,0,1-1.43,1.65l-11,9.64,13.34,17.68a5,5,0,0,1,1,2.71,4.12,4.12,0,0,1-1.36,3.24A4.64,4.64,0,0,1,424.48,81.74Z'/%3e%3cpath%20class='cls-4'%20d='M317.93,81.76a21.5,21.5,0,1,1,21.17-21.5A21.37,21.37,0,0,1,317.93,81.76Zm0-34.1a12.61,12.61,0,1,0,12.42,12.6A12.52,12.52,0,0,0,317.93,47.66Z'/%3e%3cpath%20class='cls-4'%20d='M212.18,101.22a4.12,4.12,0,0,1-3.05-1.26,4.17,4.17,0,0,1-1.26-3.1V43.34a4.37,4.37,0,0,1,1.3-3.14,4.26,4.26,0,0,1,3.13-1.3,4.19,4.19,0,0,1,3.1,1.26,4.32,4.32,0,0,1,1.26,3.16,20.77,20.77,0,0,1,13-4.54,21.51,21.51,0,0,1,0,43,20.51,20.51,0,0,1-13-4.57V96.86a4.15,4.15,0,0,1-1.3,3.06A4.5,4.5,0,0,1,212.18,101.22Zm17.43-53.63c-6.23,0-12.93,4.11-12.93,12.72a12.73,12.73,0,0,0,25.46,0A12.71,12.71,0,0,0,229.61,47.59Z'/%3e%3cpath%20class='cls-4'%20d='M365.76,81.76a21.5,21.5,0,1,1,21.18-21.5A21.37,21.37,0,0,1,365.76,81.76Zm0-34.1a12.61,12.61,0,1,0,12.42,12.6A12.52,12.52,0,0,0,365.76,47.66Z'/%3e%3c/svg%3e)