一站式跨渠道智能投放工具XMP上线 Kwai for Business 广告平台（下文简称为 Kwai 广告）。通过使用 XMP，开发者可实现 Kwai 广告的批量创建、自动监控、素材管理、多维数据等功能，提升广告投放效果和效率。
作为首款集成全球广告渠道、MMP、变现平台的工具，XMP 通过 API 连接 Google、Meta、TikTok、Mintegral、Applovin、Unity Ads、Vungle、ironSource、Appsflyer、Adjust 等。开发者仅需XMP一个平台，即可实现跨渠道一站式管理，同时形成广告投放效果跟踪的闭环。快速迭代调优，抢量爆量快人一步。
关于Kwai 广告
Kwai for Business 为快手出海营销品牌。作为全球头部短视频平台，快手海外产品已遍布世界30多个国家，月活超过10亿，APP下载量位居拉美、东南亚市场TOP5。
“短频快+接地气”属性让 Kwai 正在成为越来越多出海开发者获得流量增长的必选项。但由于其活跃的内容生态和短视频媒体特性，Kwai 投放需要堆计划，才能比较好起量。一天创建几百上千条计划对于 Kwai 投放来说是家常便饭。
在 XMP 的帮助下，开发者能实现 Kwai 的批量创建和管理，一次性即可创建成百上千条广告，大幅提高 Kwai 投放效率。配合 XMP 素材网盘精细化管理、数据多维可视化分析、AI 盯盘等功能，开发者能实现买量效果的显著提升。
“在使用 XMP 前，我们在 Kwai 平台投放需要手动逐个创建，这导致在做交叉AB测的效率非常低。在使用 XMP 后，我们只需要一键拆分，即可复制多条对照组。以前一小时的工作量，现在5分钟就能完成。同时，XMP可以帮助我们通过一个平台就能轻松管理跨渠道投放。目前得益于效率的提升，优化师们可以将更多精力放在投放策略和创意迭代上，因此在最终的广告ROI 中，我们也获得了明显提升。”
——点金石游戏市场负责人 孙啸
“XMP 是第一个接入 Kwai MAPI 的三方工具。深耕海外广告渠道，XMP 对于出海广告投放有深刻理解，积累海量成功经验，这也是我们选择与 XMP 首家合作的原因。我们相信 XMP 能为客户提供更简单易用的广告批量创建和管理能力。同时，XMP 个性化的功能也能为投放团队提升广告管理效率和买量效果。”
——快手国际化事务商业化负责人 杜铮
使用 XMP 投 Kwai 及其他渠道广告，你将实现：
1、极速批量搭建&管理广告
🔺跨账号批量创建广告
🔺多国家多素材批量创建广告
2、素材网盘精细化管理
🔺优化&设计团队协同管理企业素材库
🔺批量上传素材，跨渠道即取即用
🔺素材标签+文件夹精细化管理素材
3、数据多维可视化分析
🔺跨渠道跨账号聚合数据报表
🔺打通买量变现数据，精细化分析 ROAS
🔺素材效果数据多维分析
🔺开放 API 支持数据回传
4、团队高效协作
🔺自定义管理部门和用户
🔺区分优化师和设计师不同权限
🔺支持广告账户、素材等共享协作
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