半夜暂停时段，广告费用猛增了5000美元，早上登录才发现，原定投放的广告内容被恶意篡改，大部分预算被分配到了一个新创建的、未经批准的广告系列，花着自家的钱给别人家的广告内容和产品链接买了单...
以上并非杜撰，而是发生在不少海外优化师身上的切身事实，尤其是在Facebook渠道，广告账户被恶意盗刷屡见不鲜，大量预算被无关业务的广告所消耗。
对此，XMP AI助手重磅推出「广告防盗刷」功能，全面支持Facebook渠道广告系列、广告组、广告三个层级的广告防盗刷，实现自动关闭盗刷广告，及时减少不必要的损失，进一步保护广告账户资金安全!
- 保护账户安全：建立快速防盗刷响应机制，发现广告盗刷能够及时关停，减少预算损失，确保账户安全。
- 自动化监控：AI实时监控账户和广告，自动关闭盗刷广告，不受人工时间的限制，减少对潜在风险的担忧。
多种防盗刷规则，助你投放无忧
XMP的「防盗刷」功能提供了一套灵活而全面的广告防盗刷规则，适用于休息时段被盗刷、广告内容不相关、链接不符等多种投放场景下的防盗刷需求，帮助出海投放团队有效规避盗刷风险，保障广告账户资金安全。
异常时段监控：优化师可自定义设定非工作时间，并监控该时段的广告创建和投放情况。如果系统监测到在这些非工作时间有广告被创建，「防盗刷」功能将自动暂停这些广告。
推广目标异常监控：通过设定广告的推广目标（如应用安装量、转化量等），XMP一旦监控到异常的推广目标（如销量）广告，那么系统将自动暂停，避免因广告预算浪费。
产品及广告绑定限制：为了确保广告内容的一致性和安全性，优化师可设定只有绑定XMP产品或由XMP创建的广告才能被允许投放。任何非指定来源创建的产品广告，都将被系统识别并自动暂停，免受账户盗刷的侵扰。
投放网址白名单：优化师可设定一个白名单，列出所有允许的广告投放网址。XMP的「防盗刷」功能将监控所有广告的投放链接，一旦发现非白名单内的网址，系统将自动暂停广告。
例如，某金融App的一名优化师在Facebook广告账户投放时，他设定了广告只在9点到20点之间投放，以覆盖目标受众的活跃时间。
然而，一个周五的晚上，他的Facebook广告账户在深夜2点被异常开启，在周六早上检查账户时，注意到账号内出现了新的无相关电商类广告，且广告支出在凌晨2点到4点之间异常增加，这段时间的广告支出是平时的三倍。
对此，优化师在启用XMP的 AI助手「防盗刷」功能后，通过设定广告创建的非工作时间段，例如设定非工作时间为20点-次日8点，推广目标设定为【应用安装量】、限定由XMP创建广告等多组智能监控规则。
基于上述规则，如果在指定的非工作时段，广告出现异常的广告新建并开启投放的事件，XMP的AI助手将会实时监控，触发优化师提前设定的规则，自动暂停广告，帮助账户及时止损，并发送邮件、飞书、钉钉或者企业微信通知提醒优化师，快速检查账户和广告，保护广告账号安全。
3步轻松开启广告防盗刷
1. 登陆XMP后台，进入工具- AI助手，在广告系列，广告组，广告层级，选择「防盗刷」规则模版。
2. 设定监控条件，可设定投放目标、是否开启限定XMP创建广告、非工作时段多组筛选规则，设置广告系列满足全部或任一条件自动暂停广告。
3. 设置执行动作，广告状态设置为暂停，设置邮件、钉钉等发送通知的方式。
注：AI助手可设置最高每15分钟检查频次，及时发现和降低账户盗刷的风险，助你投放安全无忧！
Facebook广告账户被盗刷的问题屡见不鲜，如今借助XMP的「广告防盗刷」功能，以高度的自动化、定制化和监控力度，可以有效帮助出海投放团队规避盗刷浪费资金的问题，为广告投放提供了一个安全、可靠的环境，保障了广告预算的有效利用和广告账户的安全稳健运行。
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